Five Questions with Andy Larson, Owner of Float Milwaukee
Tell us about your business!
Float is a high-end spa that offers floatation therapy. This involves floating in about 10 inches of skin-temperature water with approximately 1,000 pounds of dissolved Epson salt. This makes one float without any effort - to the point you can let every single muscle fully relax and even fall asleep while still floating. After a while one cannot feel the water and it seems as if one is suspended weightless in space. There is the option to turn off the light and/or music, which would result in total darkness and/or quiet as well. One can float in either a pod (which is oval and has a lid you can pull down) or a pool (which is round with no lid). The float itself is very similar in each room. Some of the main potential benefits of floating are:
-Relief from insomnia
-Relief from symptoms associated with PTSD,
anxiety, and/or depression
-Increased mental focus/concentration
-Faster recovery from soreness/injury
Floatation therapy can help improve a person's quality of life or mood. We have seen this used as a maintenance technique for chronic issues, or as needed for specific high stress scenarios, such as final exam week for students, before a big work presentation, times of family stress, or injury from an accident, etc.).
2. When did you start your business and what drew you to Milwaukee as a location?
Float Milwaukee opened in August of 2015. I love the feel of the Walker's Point neighborhood and the closeness to the East Side, Downtown, Bayview, and the Third Ward. It is also right off the highway and the building was a shell that I could use to build out the location from the ground up.
3. Do you have a special connection to the Maryland Avenue Montessori School?
We have a 6th grader and a 1st grader at MAM. So we have been part of the school for going on ten years now. I have also previously been on the MAM Fund board for four years and volunteer with Springfest as much as I can. I also try to chaperone at least a couple field trips each year with our boys. Needless to say we are huge fans.
4. What is something about your work you are particularly proud of?
I am most proud of the effect floating has had on our customers. There is nothing like seeing the "after" when someone comes out from a float. They are often glowing and/or relieved (whether from pain, stress, exhaustion, etc.). I am also proud of the space we have that fosters a calming, relaxing, safe space for all, which allows customers to experience this. And I am extremely proud of the top notch customer service our amazing staff provides to all our customers.
5. Why did you choose to sponsor Maryland Avenue Montessori School's Springfest?
We love the school and the community. And I love to support as many local causes as I can.
Customers can choose to float in a pod (shown above), or in an open pool.
Thank you to Andy and Float Milwaukee for supporting Springfest! Each week leading up to the event, we will shine a spotlight on one of our corporate sponsors, exploring their story within our community. We hope you enjoy getting to know these valued friends of Maryland Avenue Montessori.
The Maryland Avenue Montessori Fund is dedicated to enriching the education of children attending Maryland Avenue Montessori School by supporting projects and programs that enhance the educational community and support the mission of the school.
Want to donate to MAM Fund? Click the button above. Be sure to select Maryland Avenue in the menu in the first box.